About Us

My name is Aakanksha Parab (Founder of Aakanksha Jewellery) just one ordinary Maharashtrian Mulgi from Diva (Thane). I was a full-time Employee & worked with a couple of Finance & Market Research Companies. Having my own business was always a dream. I come from a typical family where employment always wins when it’s a business vs getting a job. Then I never had the confidence to quit my job and start a business of my own.

I had a keen interest in Maharashtrian Jewellery & always dreamed of starting my jewellery business. December 2018, when I took a leap of faith & started Aakanksha Jewellery. I bought some jewellery, took pictures as I could and started posting them on Instagram.

I managed both, my job & my business simultaneously for more than two years. My husband quit his job & he decided to give full time for Aakanksha Jewellery. In 2022, I resigned & started working full-time in the business. Now when I look back, Aakanksha Jewellery has already been 4 years old, with over 1,00,000 followers on Instagram. Aakanksha Jewellery is one of the trusted online portal for Maharashtrian Jewellery with a wide range of different products & customized jewellery trusted by thousands of happy Clients all over India.

In the beginning, I took care of Client’s inquiries and orders. My husband used to manage our Instagram Page right from Product photography to posting stories and creating new posts. Plus, he took the responsibility of Quality checks, Order packing & complete logistics. He has gone the extra mile to deliver a few urgent orders himself.

As we achieved our 50k followers on Instagram, we started receiving hundreds of DM & WhatsApp inquiries, so we hired Sonali Adsul (Team Aakanksha) to handle Client inquiries & orders. We hired more Team members to pack & dispatch our orders as quickly as possible. Currently, Amol Bole (Team Aakanksha) looks after our Logistics & Packaging. A few months back, Suraj More (Team Aakanksha) joined us and administers our Accounts & Financing. Apart from this, we have excellent Artisans who take care of customized jewellery & make fresh designs for us.

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